The Toss-Up Races
The figures below include Facebook and Instagram combined ad spending by the nominees' own campaign pages in every US Senate, Governor and House of Representatives race that the Cook Political Report rates a “Toss Up.” Outside groups and super PACs are excluded.
Candidate cards also show Google political-ad spend where an official campaign advertiser account has been manually verified. Google and Meta figures remain separate.
By Race
Who's spending in the toss-up races?
Midpoint of Meta's reported spend ranges. Select a race for candidate detail, audiences and top ads.
DemocratRepublicanOther
Candidates
Biggest spenders
Methodology